Sephora Kids: do 10-year-olds need a skin care regimen?
High end skin serums and lotions, some of which tout anti-aging benefits, are driving this growth.
Many parents of tweens may have noticed an increasing number of high-end skincare products appearing on their children's wish lists this year.
Child psychologist Dr. Tamara Soles, who recently had to discuss the topic with her daughter, shared her concern. "When I hear the words 'Drunk Elephant' coming from a ten-year-old, I know it's time to pay attention to a trending issue," she explained.
Soles pointed out that children have always enjoyed experimenting with makeup and playing dress-up. However, social media has greatly amplified these desires, giving rise to the "Sephora Kids" phenomenon, where young influencers showcase their skincare routines and makeup applications.
"Many kids are on platforms like TikTok, watching influencers discuss their skincare routines. It's not just about wanting to fit in but also about the products themselves, which have become symbols of status," said Soles.
A recent study revealed that the number of skincare and cosmetics customers aged 9 to 12 has doubled over the last five years. High-end serums and lotions, some claiming anti-aging properties, are contributing to this growth.
Earlier this month, Quebec's Order of Chemists issued a warning about the potential dangers these products—some containing retinoids and acids—can pose to young skin.
"The risks include skin peeling, rashes, acne, and in some cases, even minor chemical burns," said Michel Al Sayegh, president of the Order of Chemists.
The consequences can go beyond just physical harm. Soles emphasized the importance of parents asking their children questions about their motivations.
"When it’s about fun and play, that’s one thing. But when it becomes about feeling pressured or not confident unless you're putting on a 'glam face,' that's when we need to be concerned," she said.
While limiting social media use is one step parents can take, Soles also advised encouraging children to explore activities they enjoy to help boost their confidence and self-worth.
